Marketing for Restaurants, Connected to the Guest Journey
IAMenu connects opted-in customer data, loyalty, promotions, reviews and campaign preparation to the menu, reservation and ordering flows a restaurant already operates.
Restaurant digital marketing tools built around real customer activity
Prepare, segment and measure from one growth center while the restaurant controls every send.
AI Waiter
When enabled, guests can ask an AI waiter about menu items, preferences and reviewed allergen information. It suggests; the guest decides, and plan limits apply.
Gaston, your community manager
It writes your promos and campaigns (copy + image) using your restaurant's own info. You send them however you like — IAMenu doesn't spam on your behalf.
Loyalty with no cards or apps
A digital stamp card that brings them back, with nothing for your customer to download. They carry it in the same menu they already scan.
Guest CRM
Capture opted-in guest details through eligible menu, order and reservation flows. Keep consent and activity context together instead of treating every anonymous scan as a known customer.
Marketing you KNOW made you money
Connect a campaign to a coupon and review recorded redemptions and eligible order value. Attribution depends on the coupon and order data captured in IAMenu.
The loop that makes it work: capture → build loyalty → re-sell
Guests can choose to leave contact details in exchange for a stamp or discount. The restaurant controls the follow-up channel and must respect consent.
- 1Capture: an eligible guest explicitly opts in and leaves contact details in exchange for a stamp or discount. Anonymous scans remain anonymous.
- 2Build loyalty: the digital stamp card and your promotions give them a reason to come back — no apps, no plastic.
- 3Re-sell: Gaston prepares the campaign, you pick who, you export the list and send it through your own tool. And you see how many came back from the coupons.
Honest: IAMenu doesn't send your emails — but it tells you if they worked
Protecting your reputation matters. That's why IAMenu doesn't send emails on your behalf. What it does is prepare the campaign and hand you the list so you send it through your usual tool. And most importantly: it measures the real result.
- Gaston writes the copy and generates the post image for you.
- You choose a segment (frequent customers, lapsed, new…) and export the list.
- You send it through your usual tool (Mailchimp, Gmail, WhatsApp) — you control the send.
- IAMenu reports recorded coupon redemptions and eligible order value so you can evaluate the campaign with the data available.
Frequently asked questions
How do I get customers to come back to my restaurant?
A practical loop is to capture consent, give the guest a clear reason to return and measure a promotion with a coupon. IAMenu can organize opted-in contacts, loyalty and coupon redemptions; the restaurant chooses and operates the sending channel.
What is a restaurant CRM and what is it for?
It is a database of guests who have been identified through an eligible, consented interaction. IAMenu can connect opted-in details with relevant orders, reservations and loyalty activity; an anonymous QR scan alone does not create a known customer.
How do I build customer loyalty at a restaurant without an app?
Use a digital stamp card that works alongside the QR menu, without requiring a separate customer app or plastic card. The restaurant configures the earning and reward rules and explains them to guests.
Does IAMenu send the emails for me?
No, and that's on purpose. IAMenu prepares the campaign (copy + image) and exports your list of opted-in customers so you send it through your own tool (Mailchimp, Gmail, WhatsApp). That way you protect your sending reputation and you control the channel.
How do I know if a campaign worked if IAMenu doesn't send it?
Tie a coupon to the campaign. IAMenu can report recorded redemptions and eligible order value when the coupon and order flow are captured in the platform. That is attribution evidence, not a guarantee that every return was caused by the campaign.
Do my customers have to download an app for the loyalty program?
No. The stamp card is digital and lives in the same menu they already scan with the QR. Zero friction for them, zero plastic for you.
What is the AI Waiter?
An AI assistant inside your public menu that recommends dishes to each guest, filters by allergens and tastes, and suggests extras to raise the average check. It proposes, but the customer confirms — it never orders on its own.
Do I need to know marketing to use it?
No. Gaston is your marketer: you ask it "create a 2-for-1 promo on Tuesdays" or "prepare a campaign for lapsed customers" and it has it ready. You just review and decide.
Which plan are the growth features in?
The 14-day trial uses the Professional plan configuration and requires no credit card. Feature availability after the trial follows the current plan flags shown on the pricing page; Premium-only capabilities are not implied by a Professional trial.
Turn your menu into your best salesperson
Try it free for 14 days, no card. Let IAMenu bring you customers, make them come back and save you the marketing work.
Try 14 days freeConnect marketing with the restaurant's customer journey
Restaurant marketing works better when the audience and the offer come from consented, recorded interactions—not an unrelated mailing list. Explore each connected workflow in detail.