App-free digital stamps and rewards

Restaurant Loyalty Program for Repeat Customers

IAMenu’s restaurant loyalty program is a digital stamp system connected to completed orders or reservations. An identified guest earns a stamp when the configured event is completed; after reaching the restaurant’s threshold, IAMenu creates a personal one-use reward coupon and resets the current stamp count.

The restaurant chooses whether completed orders, completed reservations or both count, sets a threshold from 2 to 50 and configures a percentage, fixed-value or free-item reward. Guests do not need a separate loyalty app or plastic card.

How it works

How the digital restaurant loyalty program works

The program rewards recorded completed visits, not anonymous scans, and connects each stamp to an identified customer profile.

  1. 01

    Configure the rule

    Choose the qualifying completed event, stamp threshold, reward type and customer-facing label.

  2. 02

    Identify the guest

    The customer provides details through an eligible flow; without a customer profile the system cannot assign a stamp.

  3. 03

    Complete the visit

    When the qualifying order or reservation reaches completed status, the loyalty engine adds one stamp.

  4. 04

    Issue the reward

    At the threshold, IAMenu creates a personal one-use coupon, records the reward event and resets current progress.

What the loyalty system includes

IAMenu implements a focused visit-and-reward loop connected to restaurant operations and customer consent.

Digital stamp progress

Current stamps are stored per identified customer and restaurant.

Flexible qualifying visits

Count completed orders, completed reservations or both according to the restaurant configuration.

Configurable threshold

Set the number of completed events required for a reward between 2 and 50.

Three reward types

Configure percentage, fixed-value or free-item rewards with a clear label.

Personal reward coupon

The earned reward becomes a personal one-use coupon generated by the promotion system.

CRM activity events

Stamp and reward events add context to the customer timeline.

Digital stamps—not a vague points platform

What IAMenu supports

  • Rewards completed restaurant visits with configurable stamps
  • Creates a personal coupon when the threshold is reached
  • Connects loyalty events to an identified CRM profile

What IAMenu does not claim

  • It does not award stamps to anonymous QR scans
  • It is not a native consumer wallet or downloadable loyalty app
  • It does not promise a general points marketplace or paid membership system

Restaurant loyalty program: common questions

How does a restaurant loyalty program work?

A restaurant defines which completed visit earns progress and the reward threshold. IAMenu records one digital stamp for an identified customer after a qualifying completed order or reservation. At the threshold it issues a personal one-use reward coupon and resets current progress.

Do guests need a loyalty app?

No. IAMenu’s loyalty workflow is connected to the restaurant’s web menu and customer profile, so there is no separate consumer app to download or plastic card to carry.

Is a loyalty program the same as a loyalty scheme?

Yes in this context. “Loyalty scheme” is common wording in the United Kingdom, while “loyalty program” is more common in the United States. Both refer here to the same digital stamp-and-reward workflow.

Can rewards use points instead of stamps?

IAMenu currently uses a completed-visit stamp model. The restaurant configures the threshold and reward, but IAMenu does not claim a general points balance or consumer wallet.

Can loyalty connect with reservations and orders?

Yes. The qualifying event can be a completed order, a completed reservation or both. The customer must be identified, and the active plan must include loyalty.

Give repeat visits a visible next step

Configure a simple completed-visit rule, identify participating guests with consent and let the restaurant’s real order or reservation workflow award each stamp.

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