Your Pamplona menu, ready for San Fermín and all year round
Pamplona borders France, is the capital of Navarrese pintxos and hosts San Fermín. With IAMenu your menu speaks Basque, Spanish, French and English instantly. Automatic allergens, pintxo photos and descriptions capturing the Navarrese essence.
✓ 14 days free • No card required
Operational summary
Solution
Your Pamplona menu, ready for San Fermín and all year round
Built for
Pamplona borders France, is the capital of Navarrese pintxos and hosts San Fermín.
Operational impact
Pamplona is fiesta, pintxos and border.
The reality of running a restaurant in Pamplona
Pamplona lives two lives: year-round pintxo culture in the Old Town and the July explosion of San Fermín. In both, the challenge is the same: communicating your Navarrese cuisine to tourists who do not speak Spanish. In San Nicolás, Ensanche, Rochapea, seven hundred restaurants offer Navarrese pintxos that deserve to be understood. The French tourist crossing the border at Irún seeks pimientos del piquillo and Navarrese asparagus but cannot read your chalkboard. The Italian visiting for the bull runs wants pintxos but gets lost with chistorra and cordero al chilindrón. In July, when the city multiplies, you need a menu that works for thousands of tourists without overwhelming your staff.
In a city with 1.5M tourists per year and 1.300 restaurants competing, your printed menu makes you invisible. Tourists can't understand the menu, get frustrated, and go to the restaurant next door that has a digital menu with photos. This isn't a luxury, it's survival.
EU Regulation 1169/2011 requires declaring 14 allergens in hospitality. Checking them manually dish by dish is a human error waiting to happen. A single mistake can mean a severe allergic reaction, a fine of up to €60,000, or temporary closure of the venue.
Updating the printed menu every time a price changes or a dish sells out costs time and money. Between designer, printing, and distribution, the average annual cost for a restaurant is €800-€1,200. With IAMenu, that cost is €0 because the QR updates in real time.
Key benefits of IAMenu for your business
Ahorra +15 horas al mes
No reprinting menus, no manual translation, no checking allergens dish by dish. AI automates the repetitive work so you can focus on cooking and on your customers.
Sell more with professional photos
Menus with photos generate 70% more orders (DoorDash data). GPT Image creates studio-quality images in seconds, with no photographer and no photo shoot.
Cumplimiento normativo UE automático
Los 14 alérgenos obligatorios del Reglamento UE 1169/2011 se detectan automáticamente. Reduce el riesgo de multas y la ansiedad de inspecciones de sanidad.
Accesible para clientes internacionales
29 languages with contextual culinary AI. It's not literal machine translation: it understands the difference between 'confit' and 'confite'. Your tourists order with confidence.
How IAMenu powers your Pamplona restaurant
Pintxos navarros en euskera, francés y 19 idiomas más
IAMenu traduce con IA para que el francés de Bayona entienda los pimientos del piquillo, el italiano descubra la chistorra y el belga se anime con el cordero al chilindrón. En el Casco Viejo o Rochapea, cada idioma es un pintxo más que se pide. Incluye euskera para la zona vascófona. En julio, tu carta necesita funcionar en 10 idiomas a la vez sin que tu equipo se colapse. IAMenu lo hace automáticamente: el australiano, el americano y el francés piden pintxos navarros sin preguntar. Fuera de San Fermines, la ruta del Casco Viejo atrae foodies todo el año.
Alérgenos automáticos para San Fermines y todo el año
La IA detecta los 14 alérgenos UE automáticamente. En julio, cuando tu restaurante se llena de turistas internacionales, cada plato tiene sus alérgenos claros sin que tu equipo tenga que explicar nada. Más seguridad en la fiesta más grande de España. La chistorra, los pimientos del piquillo, los espárragos de Navarra: productos IGP con alérgenos específicos que la IA controla sin esfuerzo. Cada pintxo navarro, claro y seguro.
Fotos que capturan la esencia navarra
Genera fotos profesionales con GPT Image: los pimientos del piquillo rellenos, los espárragos de Navarra, la chistorra a la brasa... Imágenes que hacen que el turista del Casco Viejo entre en tu bar en vez de seguir de largo. Fotos que capturan la esencia de la cultura pintxo navarra: la chistorra chisporroteando, los pimientos del piquillo rellenos de bacalao, los espárragos blancos con su textura sedosa.
Features that make the difference
29 languages with gastronomic AI
Contextual translations that understand gastronomy: it won't confuse 'duck confit' with 'duck jam'. Each language culturally adapted.
14 automatic EU allergens
AI analyses ingredients, dish name, and category to detect hidden allergens. EU Regulation 1169/2011 compliance without effort.
Integrated GPT Image photos
Generate professional images of your dishes with one click. AI food photography that looks studio-quality. More visual, more sales.
Gaston: your AI assistant
Create products by voice, update prices in bulk, generate irresistible descriptions. 87 integrated functions that save hours of work.
Dynamic QR without reprinting
A permanent QR on your tables. Change the menu from your phone and the QR always shows the latest. No paper, no printing costs.
IAMenu in numbers
29
languages with contextual gastronomic AI
14
EU allergens detected automatically
10
professional PDF templates included
<10s
to update any dish from your phone
€19
per month Starter plan, no lock-in
14
days free trial with everything unlocked
Real use cases in the city
Tourist restaurant with terrace
Tourists arrive, scan the QR and see the menu in their language. No waiting for the waiter, no blurry Google photos. They order more because they understand what they read. Average ticket +22%.
Tapas bar in the centre
You change today's tapas in 10 seconds from your phone. The QR always shows what you actually have. Automatic allergens: the coeliac customer knows what to order without asking 3 times.
Hotel restaurant
Guests from 15 nationalities see the menu in their language. Digitalised room service. Breakfast buffet with clear allergens. Without printing 200 menus each season.
IAMenu vs alternatives
| Alternative | Why IAMenu is better |
|---|---|
| Carta impresa | Out of date the moment it's printed, recurring printing costs, no languages, no visible allergens, no photos. IAMenu: updates in 10 seconds, 29 languages, automatic allergens. |
| PDF en QR genérico | A static PDF stuck behind a QR. No translation, no allergens, no interactive photos. IAMenu is dynamic: it updates in real time and adapts to the customer's language. |
| Otras plataformas de menú digital | Most offer 5-12 languages (literal machine translation), with no AI allergen detection and no photo generation. IAMenu: 29 languages with culinary AI, 14 automatic EU allergens, GPT Image built in, and Gaston, the conversational assistant. |
| Hacer una app propia | Minimum development €5.000-€15.000, monthly maintenance, no built-in AI. IAMenu: from 19€/mo with real AI included, ready in 5 minutes. |
Frequently asked questions
¿IAMenu funciona para restaurantes en Pamplona?
Sí, IAMenu está diseñado para cualquier restaurante en Pamplona. La plataforma detecta automáticamente los 14 alérgenos de la normativa UE, traduce tu carta a 29 idiomas para turistas y genera fotos profesionales con IA. Ideal para la escena gastronómica local.
¿Qué plan necesita un restaurante pequeño?
The Starter plan costs 19 €/mo: 2 languages, 75 products, automatic allergens. For restaurants with international tourists, the Professional plan (€39/mo) adds 4 languages, AI photos and automatic descriptions. 14-day free trial, no card required.
¿IAMenu cumple con la normativa europea de alérgenos?
Sí. IAMenu detecta automáticamente los 14 alérgenos obligatorios según el Reglamento UE 1169/2011. La IA analiza ingredientes y contexto gastronómico para identificar alérgenos ocultos (como gluten en salsas o lácteos en rebozados). Reduce errores humanos y riesgo de multas.
¿Puedo cambiar el menú desde el móvil?
Yes, IAMenu works 100% from your smartphone. Change prices, disable sold-out dishes, or add the daily specials in 10 seconds. The QR on your tables updates automatically with nothing to reprint.
¿Cuántos idiomas traduce IAMenu?
IAMenu translates into 29 languages with contextual culinary AI. It's not literal machine translation: it understands that 'pomme de terre' means potato (not 'earth apple'). It includes Spanish, English, French, German, Italian, Portuguese, Chinese, Japanese, Arabic and 20 more.
Explore More Solutions
Discover how IAMenu helps other businesses
Pamplona is fiesta, pintxos and border. Your menu must speak all those languages. Start today, free.
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