Your food truck is small. Your digital menu, huge

The problem of the menu in a food truck

Your food truck has 2 square meters of window space. A menu doesn’t fit, barely a chalkboard menu fits. Printing 50 menus every day is not an option because your offer changes depending on the event, location, and what stock you have left. Today you’re at a market, tomorrow at a festival, Saturday at a food fair. Each location has a different audience: the market wants cheap options, the festival wants premium street food. Your chalkboard has 5 lines and people can’t read from the line. The photos of your dishes don’t fit in the window. The result is a line where each person asks 'what do you have?' and you repeat the same thing 200 times a day while cooking. Wasted time, impatient customers, lost sales because the person behind left without knowing what you offered. Some food trucks put the menu on Instagram, but the customer in line isn’t going to look for your Instagram to see what you sell. You need something instant: scan and see.