Your dark kitchen has no dining area. But it has the best digital menu

The challenge of a dark kitchen without physical presence

Your kitchen is fantastic but invisible. You have no showcase, no terrace, no waiter saying 'I recommend the pad thai, it's spectacular today.' Your entire business depends on a 6-inch mobile screen. And on that screen, the photo is 80% of the decision. An amateur photo with kitchen neon light loses to a professional photo from a competitor. But hiring a food photographer for 40 dishes costs €800-1,500 and needs to be repeated every time you change the menu. The other problem is commissions: Glovo, Uber Eats, Just Eat take between 25% and 35% of each order. In a business with margins of 15-20%, that means working for the platform, not for you. You need your own channel where customers order directly. But a proprietary channel needs a professional menu, with photos that compete with the platforms and an impeccable mobile experience. Without that, the customer goes back to the delivery app.