Your menu in Birmingham, the birthplace of Balti and Michelin star

The reality of a restaurant in Birmingham

Birmingham is the most multicultural city in the UK after London, and its gastronomy reflects this. With 2,800 restaurants, the famous Balti Triangle, Brindleyplace, and the Jewellery Quarter, the offering is overwhelming. Your restaurant competes in a city that receives 3.5 million tourists a year, mainly Americans, French, Germans, Indians, and Pakistanis. The Balti Triangle is a unique culinary attraction in the world, invented here in the 70s, and tourists come specifically to try it. But the American tourist doesn't understand the difference between a balti and a generic curry. The French businessman in Brindleyplace looks for options with clear allergens. The group of Germans from the NEC wants a menu they can read without Google Translate. Opheem, by Aktar Islam, put Birmingham on the global Michelin map as the first restaurant outside London with two stars. That raises the bar for everyone. Natasha's Law requires allergens to be declared on every PPDS dish, and with the diversity of South Asian ingredients, this is a constant challenge. Without a multilingual menu, you're serving the best Balti in the world but no one knows how to order it.